Let your customers build
exactly the piece they want

Werklo is a webshop platform for makers who sell custom work. The configurator and your flat shipping rates are built in, so your customer picks the size, colour or engraving and sees the full price before checkout, and Werklo takes 0% commission on what you sell.

Join the founding makers listTry live demo →

Closed beta from November · Public launch January 2027 · No payment details asked

yourbrand.werklo.net/admin/products
YOURBRAND
Dashboard
Products
Orders
Analytics
Shipping
Themes
Edit variations: Brown Leather Tote
Colour
Tan
Black
Cognac
+
Stitching
NaturalWaxed blackAntique
Custom measurement
Question:
Strap length?
cm
+ Add optionSave changes
→
Live
sync
yourbrand.werklo.net/products/brown-leather-tote
YOURBRAND
ShopAboutCart (1)
Tan / Waxed black stitching
Brown Leather Tote
from €179
Colour, Tan
Stitching
NaturalWaxed black
Strap length?
45
cm

+€10 for custom length

€189
Add to cart

Added to cart!

You set the options once in your admin

Your customer sees them live on the product page

✓0% commission on sales
·✓Flat-rate shipping by country
·✓GDPR-ready
·✓Founding makers: 3 months free

How it works

Setting up takes about an afternoon, and it comes down to three steps.

01

Create your product configurator

Add the choices your customer can make, such as a leather colour, a bag size, a strap length in centimetres or a line of text to engrave, and give each one its own price. You do all of it in the admin, without any code.

admin / Products / Edit variations
Dashboard
Products
Orders
Settings
Variation groups
Colour3 options
COLOR
Size4 options
SIZE
Measure1 option
INPUT
+ Add groupSave
yourbrand.werklo.net/products/linen-tote
YOURBRANDCart 2
Linen Market Tote
Colour
Size
SML
€89
Add to cart
02

Your customers choose and order

On your product page, your customer picks each option and watches the price change as they go. The configurator is part of Werklo, so you don't need a third-party app for it.

03

Manage your orders and get them out the door

Every order arrives in your admin with the options your customer chose, like the colour, the stitching and the strap length, so you can make it, pack it and send it without having to message them for details.

One-click shipping labels: coming soon

admin / Orders
Dashboard
Products
Orders
Shipping
Orders3 new
#0041
Maria K.
Leather tote
New€189
#0040
Jan B.
Linen bag M
In prod€89
#0039
Zoe M.
Custom belt
Shipped€64
Print labels (3)Export CSV
All 24 themes on every plan

Your shop shouldn't look
like everyone else's

24 storefronts designed for makers who sell made-to-order, and 62 colour palettes that work on any of them. These are the real storefronts, with the sections and demo content each theme ships with.

aurelle.werklo.net

Aurelle

Airy, editorial serif

hidework.werklo.net

Hidework

Bold type on a dark ground

benchbook.werklo.net

Benchbook

The workshop catalogue

kilnhouse.werklo.net

Kilnhouse

Earthy and calm, with square photographs

woolgather.werklo.net

Woolgather

Folded, undyed, nothing ruled

northlight.werklo.net

Northlight

A white wall, and nothing cropped to fit it

longgrain.werklo.net

Longgrain

End grain, cut to the length you ask

verabel.werklo.net

Verabel

Made to measure, tape and toile

forge.werklo.net

Forge

One fire, and a price list instead of a grid

lantern.werklo.net

Lantern

Candlelight as the only light, and the scent list first

lather.werklo.net

Lather

Dappled daylight, every bar in its band

folio.werklo.net

Folio

Ivory, sewn, and the paper stated first

gather.werklo.net

Gather

Held to the light, with its own shadow under it

whetstone.werklo.net

Whetstone

Cold grey, with the steel named on each card and again in the table below

tumble.werklo.net

Tumble

Plain wood, the name first

whistle.werklo.net

Whistle

White studio, cut to the neck

proof.werklo.net

Proof

Every cake on its own colour, and a week you can read

vellum.werklo.net

Vellum

Ivory and hairlines, the sample before the suite

repot.werklo.net

Repot

White ground, the plant and the pot it goes into

bartack.werklo.net

Bartack

Canvas in daylight, the stitch first

mercato.werklo.net

Mercato

One page of objects, each one numbered and priced

counter.werklo.net

Counter

A white page, a dense grid, the price as large as the name

vitrine.werklo.net

Vitrine

A run of shop windows, one thing in each

heddle.werklo.net

Heddle

Every piece off a warp, and the warp says how many

Browse all themes →

There's no paid theme store, and all 24 themes are on every plan and fully editable.

Everything a maker needs

The shop, the configurator, flat shipping rates and invoicing all live in one place, so you're not gluing separate tools together.

Product Configurator

Colour swatches, size pickers, measurement fields and free-text boxes, so your customer can order a ring in their size with initials engraved inside and watch the price update as they choose.

On every plan, and built into Werklo rather than added as an app.

Shipping

Flat rates per country and free shipping over a threshold you set, so your buyer sees the delivery price before checkout, not after. Tracking emails included.

On every plan. One-click labels and live carrier rates are coming soon.

Built-in Analytics

See your visitors, conversions and revenue over time. The built-in analytics set no cookies and keep no per-person profile, so they don't need a cookie banner of their own.

Growth plan and above.

Blog

Write about how you make things and what's new in the workshop, so people can find you through search. Each post has its own SEO fields and share image, there's an RSS feed, and you can schedule posts ahead.

All plans. Scheduling and unlimited posts from Growth.

0% Commission on Sales

Werklo takes no cut of your revenue. Every euro your customer pays goes to your own Stripe account, minus the Stripe processing fee. Any optional service we add later, such as shipping labels, will be priced separately and shown upfront.

All plans.

Stripe payment processing applies: 1.5% + €0.25 per transaction for EU cards.

Integrations, included

Your payments, invoices and courier
stay in your name

Werklo does not stand between you and your providers. We do not open accounts in your name, we take no cut, and nothing here is locked to us.

Stripe

Payments by Stripe, into your own Stripe account

Cards, Apple Pay, Google Pay and local EU payment methods. The money never stops with us on the way, and Werklo takes 0% commission from it.

0%PLATFORM COMMISSION
Invoicing

Built-in generator, or connect the invoicing software you already pay for. Either way the invoice is issued by you.

Built-in generatorSzamlazz.huFakturoid

One provider is active at a time and you can switch whenever you like. Everywhere else, the built-in generator does the job.

Shipping

You set the delivery price, and your buyer sees it before checkout.

Flat rates per countryFree-shipping thresholdTracking emails

Shipping labels and live carrier rates are coming soon, and the flat rates you set today will keep working after that.

Marketing and measurement

These run on your own accounts, the data stays yours, and every tracking tag waits for your visitor's consent.

Google Shopping feedGoogle Analytics 4Meta PixelUmami analyticsCustom domain

Umami sets no cookies, so it needs no consent banner of its own.

All 10integrations →Every account stays in your name, not ours

Product names and trademarks shown here belong to their respective owners and are used only to identify the services Werklo works with. Werklo is an independent software provider and is not affiliated with them; the integrations are built on their publicly documented APIs.

Simple pricing

There's no commission on your sales, and founding makers get their first 3 months free, then 30% off any plan for 9 months.

Starter
For your first orders
€19/mo
+ VAT where applicable
Up to €1,000 in sales a month (about 25 orders)
  • ✓Up to 50 products
  • ✓Full product configurator
  • ✓Reusable option templates + price formulas
  • ✓Customer file uploads (logos, artwork, photos)
  • ✓Custom domain
  • ✓Customer accounts
  • ✓Verified buyer reviews
  • ✓Blog (up to 10 posts)
  • ✓Coupon & discount codes
  • ✓Storefront in 3 languages
  • ✓GDPR toolkit built in
  • ✓Email support
Join the founding makers list
Most popular
Growth
For a busier shop
€59/mo
+ VAT where applicable
Up to €5,000 in sales a month
  • ✓Everything in Starter
  • ✓Unlimited products
  • ★Automatically recover lost sales from abandoned carts
  • ✓Storefront in 10 languages
  • ✓Live carrier rates at checkout (coming soon)
  • ✓Analytics + scheduled blog posts
Join the founding makers list
Pro
For letting order rules do more of the work
€99/mo
+ VAT where applicable
Unlimited sales
  • ✓Everything in Growth
  • ★Remove Werklo branding
  • ✓Order rules that accept and hold orders for you
  • ✓Loyalty points program
  • ✓Storefront in 20 languages
  • ✓Emails from your own domain
  • ✓Priority support
Join the founding makers list

Running a studio or multiple brands? Enterprise starts at €299/mo and covers several storefronts, team roles and API access, and we move your existing shop over for you.

Contact us →

The configurator, a custom domain and the blog come with every plan, none of the plans takes a commission on your sales, and you can upgrade or cancel whenever you like.

Frequently asked questions

Do I need my own Stripe account?

Yes. You connect your own Stripe account in the admin and payments go straight to you, so Werklo never handles your money. Stripe charges its own fee of 1.5% + €0.25 per EU card transaction.

Is the configurator available on the Starter plan?

Yes. The configurator is the main reason Werklo exists, so it's on every plan including Starter, with colour swatches, size pickers and custom measurements available from your first day.

What happens if I go over my plan's monthly sales limit?

We'll let you know before you reach it. If you go over for a while your store stays live, and you can move up a plan at any time without interrupting it.

Can I use my own domain?

Yes, on every plan including Starter. You connect a domain you own from the admin, which shows you the DNS records to add, or you can keep your shop at yourname.werklo.net.

How does integrated shipping work?

One-click EU carrier labels and live carrier rates at checkout are coming soon on the Growth plan and above. Until then, on every plan, you set your own flat rates per country and a free-shipping threshold if you want one, and you send the parcels yourself.

Is there a long-term contract?

No. Every plan is monthly, you can cancel from the admin at any time, and your store and data stay accessible for 30 days afterwards.

Still have questions? Get in touch →

Be one of Werklo's founding makers

We're taking 15 founding makers for the closed beta in November, and we'll e-mail you when your place opens. Your first 3 months are free, followed by 30% off any plan for 9 months, and we'll set your shop up with you.

Join the founding makers listTry live demo
✓No payment details✓3 months free✓We set your shop up